Yes, we have some great products on our menu that weve crafted, but you can go off script. And is there a smoothie that you wish to see added to the menu in the future? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. A presentation for a board is focused on very different things than a franchisee roadshow. How do you feel about franchise advisory councils? menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Weve been in partnership with them for over 10 years now. Jul. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. CLOSE. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Were any of the franchisees reluctant to follow the system or embrace a new direction? Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Glad Tidings: Are Seasonal Franchises A Good Investment? Tropical Smoothie Cafe CEO Charles Watson on franchisee success and And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. 2~10() . Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Day-to-day I would say my favorite is the Avocolada Smoothie. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Here are some highlights of their conversation about his franchise business. So whats your own personal favorite smoothie? CEO Charles Watson, . Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com Significant Achievements Announced - Tropical Smoothie Cafe LLC What are the brands plans for expansion and are you eyeing an international presence? This is a BETA experience. Turns out, theres a lot to know about Tropical Smoothie Cafe. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Start a Tropical Smoothie Cafe Franchise in 2023 - Entrepreneur I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Tropical Smoothie Caf works to keep its momentum. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Are there misconceptions about smoothies you want cleared up? Atlanta, GA 30338 Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. The offering is by prospectus only. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Net Worth Requirement $350,000 . He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. It is, however, still a hefty financial investment. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. 908-236-0277. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Occhiogrosso: How do you feel about franchise advisory councils? So thats always up there. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. And so I dont know. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Since that time, he has led the company on its quest towards $1billion in sales by 2023. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. I would say Im absolutely not opposed to being in all 50 states. charles watson tropical smoothie net worth And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Mark serves on the board of the Institute of Certified Franchise Executives. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. which of the following is not characteristic of groupthink SPEED Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. Such filing does not constitute approval by the Department of Law. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Total investment for a new cafe opening ranges between $246,500 and $580,500. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe Tropical Smoothie Cafe CEO, Charles Watson, talks franchising Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". I may have been, in fact, the person responsible for awarding them a franchise! My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. And so I think thats only going to fuel our continued growth going forward. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Mr. Watson was appointed the CEO position of. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. We add some spice to it. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. 185 Industrial Pkwy, Site H. Branchburg. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. Well see, I may have to bring that one back. New York State Disclaimer: This advertisement is not an offering. Tropical Smoothie Franchise For Sale - SmoothieProClub.com Our consumers really like our food. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Tropical Smoothie Cafe has deals in place . Tell us a little about your background before joining Tropical Smoothie? Charles Watson has been the CEO since . Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Beyond just smoothies, we serve better-for-you . So I actually see myself very much like our consumer who wants to make better choices, but you know what? This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . Tropical Smoothie Prioritizes Franchisees to Inspire Growth I think they can be used throughout the day and utilized in guests diets. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. Tropical Smoothie Franchise Cost & Profit for 2023 Explained - Vetted Biz Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Occhiogrosso: What was the condition of the company before you were named CEO? Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. You may opt-out by. So its got a little bit of indulgence to it. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Caf works to keep its momentum - Restaurant Business Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. I try to pass along that spirit and advice to others. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. For me, my entrepreneurial passion really came from my parents. Your results may differ. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. These early experiences in the workforce are what ignited my entrepreneurial spirit. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. A presentation for a board is focused on very different things than a franchisee roadshow. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. No credit card required. That ultimately is our vision for Tropical Smoothie Cafe. Nobody knew what was going to happen. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. We gathered that feedback and used it to set goals and action plans for the company. By Jonathan Maze on Jan. 24, 2019. It is, however, a "darn good chaser," he said and . Charles Watson email address & phone number | Tropical Smoothie Cafe Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. The offering is by prospectus only. As you know, the restaurant industry has taken a huge hit. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. So just one shy of 100. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. So we dont have any specific development goals associated, i.e. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. This information appears in Item 19 of our Franchise Disclosure Document. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". We must be able to service the guests who want to be on demand.. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. ", Charles Watson was named CEO in December 2018. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. What was your plan for the first 90 days? Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states.

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