for only $11.00 $9.35/page. [41] One study on McDonald's online advertising compared Japan, China, Korea, Hong Kong, Pakistan, Germany, Denmark, Sweden, Norway, Finland, and the United States, and found that in high-context countries, the advertising used more colors, movements, and sounds to give context, while in low-context cultures the advertising focused more on verbal information and linear processes. [42] In a case study conducted by the IT University of Copenhagen, it was found that websites catering to high-context cultures tended to have more detailed and advanced designs, including various images and animations. Power Distance Index & Examples | What is Power Distance? Most notably, members of either culture must recognize and make an effort to understand the values and characteristics of other cultures so that miscommunications may be avoided. Messages can be contextualized by assuming that the audience would think in the same manner and will follow the underlying meaning implied in someone's speech or writing as a result of these common experiences. Members of ingroups usually share many characteristics and experiences. What is low context cultural communication? By contrast, a low-context culture enjoys communications that take place most often through written or spoken (verbal) speech and rules are directly and explicitly stated. In high-context cultures (such as those in Japan, China, and Arab countries), the listener is already "contexted" and does not need to be given much background information [3]. The study suggests that in high-context cultures, such as China and Korea, people tend to be more socially oriented, less confrontational, and more complacent with existing ways of living compared to people from low-context cultures like the US.[23]. Wurtz found something similar while analyzing website design. Essay On High And Low Context Cultures | WOW Essays Getting the message across. Pages: 3. Interaction. Conclusions are explicitly stated. Settings and cultures where people come together from a wider diversity of backgrounds such as international airports, large cities, or multi-national firms, tend to use lower-context communication forms. Eye contact, for example, which is encouraged in North America, may have ambiguous meaning or be considered disrespectful in certain high-context cultures. Low-context communicators dont need to be provided with much background information, but they do expect messages to be professional, efficient, and linear in their logic. Because a low-context setting cannot rely on shared understanding of potentially ambiguous messages, low-context cultures tend to give more information, or to be precise in their language. Moving from high-context communication to low-context communication or vice versa is challenging for students. Your email address will not be published. In contrast, low-context websites had lesser animation and images, focusing instead on the information. Communicators in low-context cultures (such as those in North America, Scandinavia, and Germany) depend little on the context of a situation to convey their meaning. Solved 1. Explain the differences between high- and | Chegg.com Your email address will not be published. [23] For example, Native Americans in the United States have higher-context cultures with a strong sense of tradition and history, compared to general American culture. The preferred way of solving problems and learning is in groups. 1. In other words, people communicate explicitly in low-context cultures. classifications are discussed below. They are not simply complementary but are often used as the primary means of conveying a message and require the members to have greater cultural understanding. Lower-context culture: United States, Germany, Norway, Denmark, Switzerland, Sweden, Canada and other European nations. About The Helpful Professor Japan and other countries located in Asia, Brazil and other countries located in South America, African tribal groups and most countries located in Africa, A majority of the Middle East, including Iraq and Iran, Describe Edward T. Hall's characterization of high-context cultures, Distinguish between high-context and low-context cultures, Explain the characteristics of high-context cultures, Recall the importance of ingroups to high-context cultures. For an outsider, it is easier to enter into low-context cultures because one does not need to be aware of the shared history/values of the group. [2] High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. [42] Low-context websites had less animation and more stagnant images, with more details on information. The High Context / Low Context cultural dimension is a broad and far reaching theory which touches on many aspects of cultural communication including verbal and non-verbal messaging, internal and external locus of control, inward and outward reaction, cohesion of groups, people's bonds and commitments, as well . For example, families typically engage in high context communication whereby they can communicate much with subtleties such as a glace. What is high and low context culture examples? Recognizing High and Low Context Cultures - National Charrette Institute Low-context cultures are less stable than high-context cultures as they are not founded upon any shared background. All the advice on this site is general in nature. High-Context and Low-Context Cultures: Understanding the Differences May 17, 2022 May 17, 2022 Reading Time: 5 minutes Read More High-Context and Low-Context Cultures: Understanding the Differences In. A high-context culture is a culture or society that communicates dominantly through the use of contextual elements, such as specific forms of body language, the status of an individual, and the tone of voice employed during speech. This article was peer-reviewed and edited by Chris Drew (PhD). Low-context and high context cultures. How to deal with them in business. High and low culture examples. High vs. Low Power Distance Cultural In high cultures, much of the communication is understood by the group either by non-verbal coding, which refers to common body language; distinct in-groups and out-group's, which refers to the cohesiveness of the group; and covert and implicit messages, which refers to what we refer . The high and low context cultures in this concept refers to how important contextual cues are in interpreting a message. High Context and Low Context - SlideShare Communicators in high-context cultures pay attention to more than the words spoken they also pay attention to interpersonal relationships, nonverbal expressions, physical settings, and social settings. Since a high-context culture is based on fewer, deeper relations with people, there are many unspoken social rules and understandings within the culture. For example, people in traditional high context cultures have been described as developing "shared identities." In direct contrast to low context behavior, in a negotiation, high context cultures communicate in Guffey et al. Examples of high-context cultures include China, India, and many non-Western societies. A person's identity in a high context society tends to be based on one's roles and experiences within the group. Edward T. Hall describes low-context culture as one in which: most of the information is either in the explicit code or readily available elsewhere (Hall, 1976). The Encyclopedia of Diversity and Social Justice states that, "high context defines cultures that are relational and collectivist, and which most highlight interpersonal relationships. Russia is a high context country with a culture that revolves around collectivism and interdependence on group relationships. Because of this, communication can change drastically from one generation to the next, creating communication gaps between parents and children. This is in contrast to lower-context cultures in which the shared experiences upon which communication is built can change drastically from one generation to the next, creating communication gaps between parents and children, as in the United States.[18]. However, no country is low-context or high-context in absolute terms; instead, there is a mix of explicit & implicit communication everywhere. High and Low Cultural Contexts - Intercultural Business Communication What are the differences between high context and low context cultures? A few relevant examples of differences in communication between low- and high-context cultures are found in Table 1. 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[32] Awareness of miscommunication between high- and low-context cultures within the workplace or intercultural communication settings advocates for collected unification within a group through the flexibility and ability to understand one another. Developing Cultural Intelligence in Corporations, Cultural Perceptions of Time in Organizations: Monochronic and Polychronic Time, Using CRM to Improve Marketing & Customer Acquisition, Comparing Communication in Cultures with High & Low Tolerance for Ambiguity. Examples of low-context cultures include Germany, Norway, Denmark, Sweden, Finland, Canada, and the United States. Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues. copyright 2003-2023 Study.com. The results show significant differences between the American, Chinese, and Korean samples on 15 out of 16 items, with 11 items significant at the .01 level, one at the .05 level, and three at the .10 level. High-context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships.

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