A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Powerade vs. Gatorade. In this case, the battle takes place between the world's leading soft drink brands. Success! Sports Marketing. But, this might be small change compared to how much her fashion empire brings in. and more. They're not hard to find. The highest-paid celebrities make millions just through brand endorsements. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. Add to Wish List. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Stacker believes in making the worlds data more accessible through Explore our Purpose & Vision, History and more. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. A couple converted a Coca-Cola truck to live in while exploring Australia. According to a report from CBS News, the latter contract alone earned her $3 million a year. Major Moments in Sports Endorsement Deals in 2021 | GOBankingRates - AOL Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. You've successfully signed in. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Companies spend millions on celebrity endorsements. The company reportedly paid her $12 million, plus sales incentives. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. Endorsement Fees For Top Indian Cricketers. But, this might be small change compared to how much her fashion empire brings in. When Brad Pitt signed a deal with Chanel No. Now, the company is doing it again, risking another outcry. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. The answer is no, he created some "market noise.". Source: Canterbury Investment Management; AIQ Trading Expert Pro. Coca-Cola Net Worth 2023 | MD Daily Record This Is How Much Celebrities Get Paid To Endorse Soda And - NPR And consumers who are fans see those celebs holding beverages that drive them to give them a try - all on celebrity endorsement alone. Addison Rae's Coca-Cola Promotion Has Fans Reaching For Pepsi - TheThings 2. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. It's just natural for me to want to be a part of something that makes me feel good.". Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. The brand spent about $10 million on ads during the 2020 Super Bowl. Social Jockeys are some of the original "gig workers" because they work as independent contractors. King Khan is perhaps the most visible actor on television! Celebrities in Food Ad Campaigns - Stars in Fast Food and Junk Food In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Find out which celebrity endorsement deals were worth the most. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Coca-Cola Shoots Celebrity Portrait Series for Latest Campaign Celebrity endorsements gone wrong: The tiny gestures that have cost Soon after, Jenner released her Puma Fierce line. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. . In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Top 10 Celebrities and the Brands they Endorse - UAE Moments In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. Some athletes also have a massive fanbase that can benefit the brand. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . "Hydration is key for me since I'm always on the go- whether it's on tour or working out. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. There are a few guidelines and Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). $14.95. Coca-Cola Enjoy Bottle Gift Tube. Looking at total company revenue, Pepsi is larger. What Is Rita Ora's Net Worth in 2023? - Rita Ora Salary At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. See Coke's holiday ad for 2021 | Ad Age While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. 2 - Shah Rukh Khan. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Jennifer Garner wants you to sign up for a Capital One Venture card. . More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. SHARE THIS ARTICLE. That's mainly because of her successful endorsement career. Coca-Cola's social media strategy is all about community fun and support. Talk about celeb power. Top Earners: Richest Actresses of All Time. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. March 18, 2021. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. One of those athletes is the former NFL star, Peyton Manning. Coca-Cola launches new ad campaign #SayItWithCoke - ETBrandEquity While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Shes earned $157.5 million since 2011. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Most notable endorsement: Diet Coke - $26 million. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. We all have to hydrate. Neymar, soccer - Brazilian National Team. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. storytelling. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. List of Brands Endorsed by Cristiano Ronaldo - StartupTalky Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. The above images and any images within this In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. [emailprotected]. Salton electric grills were obscure until they became Foreman Grills. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Which is a BIG WIN for the brand. This squad of athlete influence holds a combined social following of over 177+ million. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. as well as image rights, data visualizations, forward planning tools, Celebrity Partnership, In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Here's another company that used YouTube to endorse their brand with a significant effect. But did you know she's been an investor in the brand since 2007? That's mainly because of her successful endorsement career. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Needless to say, corporations were ready to pounce when she turned pro two years later. Shes earned $157.5 million since 2011. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. 02:40. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. 9 LeBron James. He also linked up withDietCoketo help further theFolds of Honor program. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. You've successfully subscribed to StartupTalky. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. He raked in eight figures by placing endorsements on his shorts, caps and robe. Diet Pepsi. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Highest-paid NBA players 2023 | Statista This was around $94.5 million. Please try again later. Shop Pay is an innovative payment solution developed by Shopify. However, his likeness continued to . In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. The Muppets. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Please try again. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. But, Michelle Wie has made millions off of endorsements. Andy Garcia. If your organization is interested in becoming a Stacker There was an unknown error. CEO of pharma giant on why the company is . If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. LeBron James sponsors and endorsements. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Cameron Diaz for Coca-Cola. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Coca-Cola (KO) Q1 2021 earnings beat Street estimates - CNBC The legendary video boasts 79 million views and counting on YouTube. Pepsi is big on promotional content on social media. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH - SlideShare He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? You can click on the 'unsubscribe' link in the email at anytime. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. The bigger the star, the more it earns through brands. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Policy. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. According to the publication, this move upset Kanye West, who has his own deal with Adidas. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. Find out which celebrity endorsement deals were worth the most. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Great! Radio: From the mid-1920s radio became the most important method of communication for CocaCola. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Diet Coke vs. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Soon after, Jenner released her Puma Fierce line. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. To that end, most Stacker stories are freely available to Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. Hebought the entire Armand de Brignac Ace of Spades label in 2014. No woman in sports earns more than tennis superstar Serena Williams.

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